Google Analytics<\/a> for that.<\/p>\n\n\n\nPut the right trackers on your different steps and see if any step yields less favorable results than expected.<\/p>\n\n\n\n
To know what constitutes a good or a bad result, you can rely on market averages or your previous results.<\/p>\n\n\n\n
If you had an average conversion rate of 15% and this last month you dropped to 7%, then there’s probably something wrong.<\/p>\n\n\n\n
2. Hypotheses<\/h3>\n\n\n\n
Now that you know which steps need improvement, it’s time to understand why they are not delivering the expected results.<\/p>\n\n\n\n
For that, you will need to write a series of hypotheses that could explain why the results are bad, and how to improve them.<\/p>\n\n\n\n
Avoid pulling them out of thin air \ud83c\udfa9, conduct research to really try to understand why it’s not working.<\/p>\n\n\n\n
Use tools like heatmaps, screen recording, surveys, and interviews with your visitors.<\/p>\n\n\n\n
You can use a tool like HeroPage<\/strong> for your heatmaps and screen recordings.<\/p>\n\n\n\nWith a good analysis, you should be able to find relevant hypotheses.<\/p>\n\n\n\n
Here’s an example:<\/p>\n\n\n\n
The form completion rate is low.<\/em><\/p>\n\n\n\n\n- Research<\/strong>: I identified that users did not scroll down to the form. They stopped after the “perceived pain” section.<\/li>\n\n\n\n
- Hypothesis<\/strong>: The page’s copywriting is not good enough, visitors do not relate to the problem.<\/li>\n\n\n\n
- Test to conduct:<\/strong> Revise the section so that visitors relate more to the issue we’re solving.<\/li>\n<\/ul>\n\n\n\n
Once your hypotheses are listed with potential solutions, it’s time to move on to the last step \ud83d\ude09.<\/p>\n\n\n\n
3. Testing<\/h3>\n\n\n\n
You will now need to test your hypotheses.<\/p>\n\n\n\n
You have already identified the modifications to be made, now just go ahead \ud83d\ude01!<\/p>\n\n\n\n
But be careful, these are hypotheses, so they need to be tested and not just apply the solutions without testing them.<\/p>\n\n\n\n
I recommend using A\/B testing for your tests.<\/p>\n\n\n\n
This way, you can easily validate or invalidate your hypotheses.<\/p>\n\n\n\n
And then?<\/p>\n\n\n\n
If your test is successful you keep it.
Otherwise, you rework your hypothesis \ud83d\ude09.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
Your success with landing pages starts by implementing the practices mentioned.<\/p>\n\n\n\n
It’s a continuous process where every adjustment counts.<\/p>\n\n\n\n
Plan a schedule for performing your analyses and stick to it \ud83d\ude09.<\/p>\n","protected":false},"excerpt":{"rendered":"
Optimize your landing pages with these simple and effective CRO practices to maximize your conversions effortlessly.<\/p>\n","protected":false},"author":1,"featured_media":767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[61,62,63,53,67,54,55],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro-en","tag-61","tag-62","tag-63","tag-conversion-en","tag-cro-2","tag-landing-page-en","tag-marketing-en","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/comments?post=984"}],"version-history":[{"count":2,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts\/984\/revisions"}],"predecessor-version":[{"id":1003,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts\/984\/revisions\/1003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/media\/767"}],"wp:attachment":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/media?parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/categories?post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/tags?post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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