UI\/UX<\/a>, but also those related to copywriting.<\/p>\n\n\n\nKeep in mind, however, that these best practices do not work in all cases.<\/p>\n\n\n\n
So don’t hesitate to question them by making new hypotheses and testing them \ud83d\ude09.<\/p>\n\n\n\n
Tools to Measure Results<\/h2>\n\n\n\n
Have you identified things that aren’t working in your sales funnel and found potential solutions to fix these conversion issues?<\/p>\n\n\n\n
It’s time to test them and verify if they indeed improve your conversions.<\/p>\n\n\n\n
Here are some tools to help you.<\/p>\n\n\n\n
A\/B Testing<\/h3>\n\n\n\n
A\/B testing allows you to create a variant of your page with one element changed compared to the original version.<\/p>\n\n\n\n
The goal is to show your original page and your variant to an equal number of visitors and see which version yields the best results.<\/p>\n\n\n\n
It’s very effective but requires having a certain amount of traffic on your page (a test with only 10 visits will not be conclusive).<\/p>\n\n\n\n
Also, consider modifying only one thing in your variant; otherwise, you won’t know exactly what works best \ud83d\ude09.<\/p>\n\n\n\n
Heatmaps<\/h3>\n\n\n\n
Heatmaps are heat maps.<\/p>\n\n\n\n
They show you the “hot” spots on your page: where visitors click the most, where they move their mouse the most, how far they scroll, etc…<\/p>\n\n\n\n
This gives you a good idea of your visitors’ behavior and can help you understand what might be blocking them.<\/p>\n\n\n\n
If, for example, you see that the scroll rate down to the price is very low, it might be that your copywriting isn’t effective enough (to convey what you’re selling, convince that it’s useful, etc…).<\/p>\n\n\n\n
Screen Recordings<\/h3>\n\n\n\n
As their name suggests, they record the screen of your visitors when they are on your landing page.<\/p>\n\n\n\n
Of course, this is not a real screen recording but rather a recreation of your visitors\u2019 navigation (individually) so you can see and understand their complete journey on your site.<\/p>\n\n\n\n
This allows you to understand precisely what your visitors are doing and clearly see if there are any blockages.<\/p>\n\n\n\n
The downside is that it takes time to analyze each visit \ud83d\ude09.<\/p>\n\n\n\n
Analytics<\/h3>\n\n\n\n
This is surely the most common tool. It will provide you with graphs on the progress of your conversion rate.<\/p>\n\n\n\n
It also allows you to segment to understand the differences that may exist between various types of visitors (geographic area, device used, origin before arriving on your page, etc…).<\/p>\n\n\n\n
Analytics only give you overall numerical data that can help you understand when your conversion rate is no longer good.<\/p>\n\n\n\n
You will have a harder time really understanding your visitors’ behavior with analytics. For that, I rather recommend the previous tools \ud83d\ude09.<\/p>\n\n\n\n
Surveying Your Visitors Directly<\/h3>\n\n\n\n
It may seem simple, but it\u2019s actually one of the most effective tools: contact your visitors and ask them directly why they did or did not convert \ud83d\ude09.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
Conversion rate optimization (CRO) is a very effective technique and less expensive than acquisition.<\/p>\n\n\n\n
It is therefore important to devote time and resources to it if you want to improve your business’s profitability.<\/p>\n","protected":false},"excerpt":{"rendered":"
Discover advanced CRO techniques to effectively boost your conversions without complications.<\/p>\n","protected":false},"author":1,"featured_media":728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[61,62,63,53,67,54,55],"class_list":["post-962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro-en","tag-61","tag-62","tag-63","tag-conversion-en","tag-cro-2","tag-landing-page-en","tag-marketing-en","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/comments?post=962"}],"version-history":[{"count":2,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts\/962\/revisions"}],"predecessor-version":[{"id":981,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts\/962\/revisions\/981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/media\/728"}],"wp:attachment":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/media?parent=962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/categories?post=962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/tags?post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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