Compensation<\/strong>: This is your guarantee. What happens if it doesn’t work?<\/li>\n<\/ul>\n\n\n\nExample:<\/em><\/p>\n\n\n\n\nLose 10kg in 3 months without deprivation, thanks to our patented machine, or your money back.<\/p>\n<\/blockquote>\n\n\n\n
4. Integrate a Call to Action (CTA) that Prompts Action \ud83d\ude05<\/h3>\n\n\n\n
It is essential to guide your visitors to the next step. But how to do it?<\/p>\n\n\n\n
Here are some ideas:<\/p>\n\n\n\n
\n- Use action verbs<\/strong>: “Download …<\/em>” rather than “The guide …<\/em>“;<\/li>\n\n\n\n
- Use the imperative or first person singular<\/strong>: “Download the guide…<\/em>“, or “I download the guide…<\/em>“, rather than “Download the guide<\/em>“;<\/li>\n\n\n\n
- Clearly state the benefit<\/strong>: “Download the guide and stop procrastinating tomorrow<\/em>“.<\/li>\n\n\n\n
- Explain what happens next<\/strong>: “You will be directed to the download page<\/em>” (not to put directly on the button but rather below \ud83d\ude09).<\/li>\n<\/ul>\n\n\n\n
5. Your Guarantees<\/h3>\n\n\n\n
Persuasion works through trust.<\/p>\n\n\n\n
If your visitor has complete trust in:<\/p>\n\n\n\n
\n- Your company<\/li>\n\n\n\n
- Your product<\/li>\n<\/ul>\n\n\n\n
Then it’s won!<\/p>\n\n\n\n
If not, it’s necessary to continue building that trust.<\/p>\n\n\n\n
For this, provide proof of your solution’s effectiveness:<\/p>\n\n\n\n
\n- Testimonials<\/li>\n\n\n\n
- Reviews\/Ratings<\/li>\n\n\n\n
- Client cases<\/li>\n\n\n\n
- Your diplomas\/certifications<\/li>\n\n\n\n
- Your portfolio\/prestigious clients<\/li>\n\n\n\n
- Your appearances: TV, newspapers, media, conferences, etc…<\/li>\n<\/ul>\n\n\n\n
And if you don’t have any of those? Offer guarantees that eliminate all risk for your visitors, like a full and unconditional refund in case of dissatisfaction \ud83d\ude09.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
The Hero Section is the most important section of your page. So take care of it \ud83d\ude09.<\/p>\n","protected":false},"excerpt":{"rendered":"
Master the art of copywriting for effective hero sections that captivate and convert your visitors.<\/p>\n","protected":false},"author":1,"featured_media":844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[61,62,63,53,66,75,54,55],"class_list":["post-1040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hero-section-2","tag-61","tag-62","tag-63","tag-conversion-en","tag-copywriting-2","tag-hero-2","tag-landing-page-en","tag-marketing-en","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts\/1040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/comments?post=1040"}],"version-history":[{"count":2,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts\/1040\/revisions"}],"predecessor-version":[{"id":1051,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/posts\/1040\/revisions\/1051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/media\/844"}],"wp:attachment":[{"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/media?parent=1040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/categories?post=1040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heropage.io\/en\/wp-json\/wp\/v2\/tags?post=1040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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